How Much Revenue Are You Losing to Poor Lead Handoff and Follow-up?
Our simple calculator reveals how much revenue may be leaking out of your lead funnel and how much you can recover.
Many engineering and technical services firms don't have a formal lead handoff process or follow-up accountability. Missed leads and long delays cause qualified opportunities to slip through the cracks. This calculator shows what that's costing you annually in dollars and lost projects.
Even if your marketing team generates solid inbound activity, you may still be losing 10-50% of those leads before they're ever contacted.
With a strong follow-up process, routing rules, and accountability structure, firms can stop the leakage and see a significant increase in projects won without increasing lead volume.
Complete the Lead Leakage Calculator on this page to learn more.
Lead Leakage Calculator
See how much revenue you may be losing today and how much you can recover with improved lead handoff and follow-up processes.
Your Results
The results below are estimates based on your inputs.
Total potential revenue from inbound leads:
Number of leads leaking:
(based on lead follow-up confidence level)
Revenue currently lost due to lead leakage:
No lead funnel is ever 100% perfect. But with a strong lead handoff and follow-up system in place, you could expect only 5% leakage, or in revenue
Annual revenue you could realistically recover:
That’s approximately additional projects per year.
Want to Stop the Leakage and Recover This Revenue?
Marnovus Consulting specializes in building the foundational marketing operations systems that engineering and technical services firms need to prevent revenue leakage, including:
- Lead handoff procedures
- Follow-up SLAs and accountability tracking
- CRM automation
- Analytics dashboards
- Lead quality frameworks
- Marketing/Sales alignment
Schedule a brief exploratory call with us to learn more.