Fractional Marketing Director

Marnovus Consulting Services

Fractional Marketing Director (Strategy + Execution)

Many small and midsize engineering and technical services firms have ambitious growth goals but lack the internal marketing bandwidth to support them.

Marnovus Consulting provides hands-on, senior-level marketing leadership on a fractional basis to bring structure, momentum, and success to your marketing efforts. We help firms clarify strategy, tighten lead management, build practical marketing systems, and create sales-ready materials - without adding headcount or ad spend.

Speed

From day one, we move quickly to assess gaps, prioritize initiatives, and stand up marketing best practices. We have the experience and skills to hit the ground running.

Impact

We target quick wins that improve lead flow, follow-up, and sales effectiveness - while building the foundation for long-term growth.

Scalability

Fractional engagement gives you flexibility. Ramp support up or down as your needs change, without the risk of commitment of a full-time hire.

Cost Efficiency

Get the strategic oversight and hands-on execution your firm needs at a fraction of the cost of a full-time marketing leader.

1. Discovery & Alignment
A Marnovus consultant with deep experience leading marketing for engineering and technical services firms meets with your team to understand your goals, current challenges, and how marketing supports revenue today. We review your existing strategy, lead flow, systems, content, and sales handoff to identify the highest-impact opportunities.

2. Clear Scope & Priorities
Based on that discovery, we develop a focused scope of work that outlines priorities, deliverables, duration, and success metrics. This ensures alignment from day one.

3. Embedded Execution
Once the scope is approved, your Marnovus consultant works as an extension of your team for the agreed-upon period. We provide hands-on leadership and execution — coordinating with internal stakeholders, standing up systems, improving processes, and delivering real output, not just recommendations.

4. Ongoing Review & Adjustment
Throughout the engagement, we maintain regular check-ins to review progress, address new needs, and adjust priorities as conditions change. The goal is steady momentum, visible results, and a stronger marketing foundation by the end of the engagement.