Marketing Revenue Roadmap
Generating leads is only half the battle — knowing how marketing drives revenue is what separates growth-minded firms from those just guessing.
If your team isn’t tracking marketing-sourced revenue across the full lead funnel, you’re missing critical insights that could reshape how you allocate budget, measure success, and prove impact.
Marnovus Consulting offers a Marketing Revenue Roadmap — a tailored guide that shows exactly how to connect marketing activities to bottom-line results. After auditing your current systems and interviewing key stakeholders, we’ll deliver a clear, data-driven plan built for your firm.
Your roadmap includes:
- Attribution modeling and setup
- Lead stage definitions and sales alignment
- KPI development and ownership
- Custom dashboards and reporting frameworks
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