Many engineering firms don't have a lead generation problem, they have a lead leakage problem. Poor lead flow, unclear ownership, and the absence of defined operating procedures quietly cause leads to "leak" out of the funnel, even when demand is strong.

When a solid lead management system is in place, firms can spend less time and fewer resources chasing new leads while closing more of the opportunities already in their pipeline.

Join Nathan Lee, Principal Consultant at Marnovus Consulting, for a free 30-minute webinar on how to build the foundations for effective lead management that supports Marketing, Sales, and Leadership.

Topics include:

• Common lead leakage scenarios in engineering firms and how to avoid them
• Practical lead funnel and stage definitions
• Aligning Marketing and Sales around ownership and follow-up
• How automation can help
• Lead management best practices for small and mid-size firms
• How to calculate lead leakage ROI
• And more..

Nathan Lee
Founder and Principal Consultant

Nathan brings over 15 years of marketing experience, most recently leading marketing for a large engineering and technical services company in the utility sector. At every stage of his career, he has strengthened marketing operations — from onboarding and rolling out multiple marketing automation platforms, to defining lead management processes, to building digital teams from the ground up.

He holds a bachelor’s degree in Marketing from the University of Alabama at Birmingham and is currently pursuing his MBA at Boston University (expected January 2026). Nathan lives in Atlanta with his wife and two energetic toddlers.